About
Meng Ji, Ph.D., is an assistant professor of marketing in the Department of Management and Marketing at UTulsa. Her research interests lie in digital marketing, with a particular focus on online word-of-mouth (WOM), user-generated content and the impact of AI technology on consumer behavior.
Ji received her Ph.D. from the Kelley School of Business at Indiana University in 2025. She also holds master’s degrees in economics from the Chinese University of Hong Kong and Hong Kong University of Science & Technology, and a bachelor’s degree in economics from Zhejiang University.
Education
- Ph.D., Marketing, Indiana University, 2025
- Dissertation: “Essays on Digital Marketing and AI-Generated Content”
- M.Phil., Economics, Chinese University of Hong Kong
- MS.C., Economics, Hong Kong University of Science and Technology
- B.Sc., Economics, Zhejiang University
Research Interests & Areas of Expertise
- Digital marketing
- Online word-of-mouth
- User-generated content
- Artificial intelligence