About
Toby Joplin is the founder of Joplin Consulting Group, a consulting firm that helps organizations create, improve and execute business strategies. Known by his friends, colleagues and students as “Dr. J” because of his love of basketball, he has been helping organizations become more successful for more than 25 years. He has worked with companies as small as start-ups to as large as $33 billion in annual revenue. Joplin formerly taught at Oklahoma State University. In 2018, Joplin was named the Outstanding Graduate School Professor on both OSU’s Stillwater and Tulsa campuses. In 2026, he won the Mayo Teaching Excellence award. Joplin is a popular speaker and has a five-star rating on platforms that rank corporate speakers. Joplin is the founder of an internet website that has been featured in numerous business publications including Forbes, BusinessWeek, Harvard Business Review and Time magazines. BusinessWeek named the website one of the “Top 50 Uses of the Web” in 2005. Joplin earned his Ph.D. from Oklahoma State University and is certified to practice public accounting. He is also a strategic member of the Oklahoma Bankers Association.
Awards & Honors
- Mayo Teaching Excellence Award, Collins College of Business, The University of Tulsa, 2026
- Most Valuable Professor (MVP), The University of Tulsa
- Jack Allen Family Education Foundation Teaching Excellence Award, Oklahoma State University
- Outstanding Faculty Teaching Excellence Award, Oklahoma State University
- Top 50 Distinguished Oklahoma State University MBA
- Web Smart 50, Bloomberg BusinessWeek
- Fast Path Award, Intuit
Education
- Ph.D., Oklahoma State University
- Dissertation: “Excessive Entitlement, Psychological Contract Fulfillment, and Employee Outcomes: The Moderating Effect of Accountability”
- MBA, Oklahoma State University
- B.S., Accounting, Oklahoma State University
Research Interests & Areas of Expertise
- Business strategy
- Management
- Psychological entitlement
- Leadership
- Employee engagement
- Highest ranked and most reviewed strategist in Oklahoma
- Five-star rating on Google as a strategist
