Brian R. Chabowski, Ph.D. - The University of Tulsa
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Brian R. Chabowski, Ph.D.

Chair of Management, Marketing & International Business

Professor of Marketing


Brian R. Chabowski, Ph.D., is a professor of marketing specializing in environmental, social, and economic sustainability, international marketing strategy, and the interdisciplinary application of international business. He has published in top academic journals such as the Journal of International Business Studies, Journal of the Academy of Marketing Science, Journal of International Marketing, and others. Brian is also on the editorial review board for the Journal of International Business, Journal of the Academy of Marketing Science, Journal of International Marketing, Journal of Business Research, and AMS Review. He has served as a special section editor and ad hoc reviewer several times. Chabowski has had experience working and living in Costa Rica, the Czech Republic, and Estonia. After graduating with a Bachelor of Arts degree, he was a United States Peace Corps volunteer for three years in Lithuania. Most recently, he was a Fulbright Scholar for one year in Finland.


  • Ph.D., Michigan State University
    • Dissertation: “Making Intangibles Tangible: Antecedents and Consequences of Marketing Equity”
  • MBA, Indiana University
  • B.A., Monmouth College

Research interests and areas of expertise

  • Environmental sustainability
  • Social sustainability
  • Economic sustainability
  • International marketing strategy
  • International business
  • Global branding
  • International relationship marketing
  • Exporting
  • Organizational learning
  • Knowledge management
  • Supply chain performance
  • Social networks
  • Global competitiveness, franchising, country of origin
  • Sourcing
  • Business-to-business