About
Sam Krall serves as director and applied associate professor of The University of Tulsa’s Arts, Culture, and Entertainment (ACE) Management Program. Krall’s work in the field has spanned roles in strategic planning, consulting, marketing, fundraising, career development and audience development. Krall’s national reputation in career and entrepreneurship development in the arts has led to presentations for Chamber Music America, the Global Consortium of Entrepreneurship Centers, the Berklee College of Music, the Juilliard School, among others and in 2023, Krall served as Arts Entrepreneur-in-Residence at Penn State during the nationally recognized Central PA Festival of the Arts. Krall’s studies on arts audience development have led to invitations to present for the Association of Arts Administration Educators, the International Society for the Scientific Study of Subjectivity and to coordinate a millennial audience development strategic plan for the Tulsa Symphony Orchestra. A graduate of the Eastman School of Music, Krall maintains an active agenda as a classical guitarist and baritone, having made his Carnegie Hall debut in May 2014.
Awards & Honors
- Most Valuable Professor (MVP) Award, The University of Tulsa
- Paper Presenter, International Society for the Scientific Study of Subjectivity
- Meliora Staff Team Award, University of Rochester
- Howard Hanson’s ‘Merry Mount,’ performing as Sir Thomas Morton with Rochester Philharmonic Orchestra, May 2014
Education
- M.A., Syracuse University
- B.M., Eastman School of Music
Research Interests & Areas of Expertise
- Audience development in the arts
- Arts and social entrepreneurship in the arts
- Interdisciplinary studies
- Career development in the arts
- Crossover audiences in arts and entertainment
- Fundraising
