Marketing - The University of Tulsa
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Programs in Marketing

Shape and influence the ever-evolving landscape of global business by mastering the dynamic intersection of creativity, strategy, and consumer insights.

The University of Tulsa’s marketing degree program addresses the challenge of connecting products or services with consumers in a crowded marketplace by developing students’ communication, problem-solving, and creative skills. With specializations in global supply chain management and digital marketing and analytics, the program fosters creativity, strategy, and teamwork. Through hands-on experiences with local businesses, practical internships, and access to innovative spaces like Studio Blue, students gain a comprehensive understanding of marketing principles while also receiving exposure to other business areas, preparing them for success in the international marketplace.

97% Job Placement Rate

Best Colleges in America, Money Magazine

#1 National Merit Scholars

9:1 Student to Faculty Ratio

Professional Opportunities

Marketing careers offer a diverse set of professional opportunities, ranging from roles as marketing managers, where they strategize and execute innovative campaigns, to market research analysts, who decipher consumer trends and preferences. In the digital age, marketing graduates can thrive as digital marketing specialists, leveraging online platforms to enhance brand presence and engage target audiences. Additionally, public relations and advertising opportunities allow marketers to craft compelling narratives and messages that resonate with consumers and contribute to organizational success.

Job opportunities:

  • Brand manager
  • Market research analyst
  • Marketing manager
  • Public relations specialist
  • Digital marketing specialist

Beyond the Classroom

  • EXPERIENTIAL LEARNING
  • STUDENT ENGAGEMENT
  • SOCIAL JUSTICE & SERVICE
  • JOB PLACEMENT
    • Set the stage for lifelong learning and success.

      Learning is an individualized journey that extends far beyond a major or the walls of a classroom. UTulsa's Office of Integrative and Experiential Learning (OIEL) provides opportunities for scholars to enliven their studies through global education, research, scholarship, and interdisciplinary programs. Our real-world academic enrichment opportunities are designed to challenge students and enhance their personal and professional educational experience.

      EXPERIENTIAL LEARNING

    • Make your UTulsa experience as rich and diverse as you like.

      UTulsa students have abundant opportunities to get involved with clubs and organizations to develop new skills, meet new friends, and make lifetime memories. From international clubs, music groups, and intramural sports to Greek life, student government, and on-campus leadership, there’s truly something for everyone at UTulsa. Our multi-faceted extracurricular options perfectly complement our multidisciplinary academic approach.

      STUDENT ORGANIZATIONS

    • Be the change you want to see.

      UTulsa encourages students to give back to the community and see societal problems through a different lens. In considering issues ranging from low-income to racial biases, students analyze the intricacies of cyclical social issues to gain broader perspectives and insights, which they can share with others and act on in the community.

      CIVIC ENGAGEMENT

    • Pursue success with confidence - backed by UTulsa's job placement guarantee.

      UTulsa is committed to our students’ professional success, which is why our Center for Career Development, aka CaneCareers, offers a job placement guarantee program. We promise that students who follow the program will land an entry-level job in their chosen field or continue their education within six months of graduation, or we’ll give them a free semester of grad school.

      JOB PLACEMENT GUARANTEE

    Learn more about the department

    UTulsa's management and marketing degree programs combine theoretical study with an emphasis on practical applications in the workplace and community. Students are exposed to practical, hands-on learning opportunities by participating in real-world projects, specialized classes, student organizations, or internships.

    Department of Marketing & International Business