The University of Tulsa acquires Fab Lab Tulsa

The University of Tulsa has announced the acquisition of Fab Lab Tulsa, which provides access to digital fabrication tools and resources throughout the community through membership and programming. The move is part of TU’s ongoing efforts to promote innovation and aligns with the university’s global reputation in engineering, computer science, and the creative arts. “We […]

Unique organizational studies program offers expansive opportunities

At roughly 75 majors, organizational studies is one of the largest majors in The University of Tulsa’s Kendall College of Arts & Sciences. From social sciences, media, and arts to business administration, the program provides students a wide range of knowledge and skills, rather than limiting them to a single discipline. But as a so-called […]

TU Law celebrates alumna Sara Hill’s historic confirmation to federal bench

The University of Tulsa’s College of Law congratulates alumna Sara Hill (JD ’03) as she becomes the first Native American woman to serve as a federal judge in Oklahoma. This historic appointment marks a significant milestone in the state’s legal landscape. The U.S. Senate on Tuesday voted overwhelmingly to confirm Hill, who fills a vacant […]

New faculty member brings expertise and INSPIRE lab to Psychology Department

The University of Tulsa Department of Psychology has a wide variety of faculty-led research labs. From the Exposure, Relaxation & Rescripting Therapy for Chronic Nightmares study to the Psychophysiology Laboratory for Affective Neuroscience lab, TU offers students the opportunity to participate in ongoing research and even publish their findings. New to Kendall College of Arts […]

More than 60 years of James Joyce Quarterly

Legend has it that Thomas Staley, former provost of The University of Tulsa, founded the James Joyce Quarterly, fondly known as JJQ, in his garage. Or was it his kitchen table? That was more than 60 years ago, and since then the journal has become an internationally esteemed publication known for its publishing of critical […]

Explore Programs

Programs in Marketing

Shape and influence the ever-evolving landscape of global business by mastering the dynamic intersection of creativity, strategy, and consumer insights.

The University of Tulsa’s marketing degree program addresses the challenge of connecting products or services with consumers in a crowded marketplace by developing students’ communication, problem-solving, and creative skills. With specializations in global supply chain management and digital marketing and analytics, the program fosters creativity, strategy, and teamwork. Through hands-on experiences with local businesses, practical internships, and access to innovative spaces like Studio Blue, students gain a comprehensive understanding of marketing principles while also receiving exposure to other business areas, preparing them for success in the international marketplace.

97% Job Placement Rate

Best Colleges in America, Money Magazine

#1 National Merit Scholars

9:1 Student to Faculty Ratio

Degrees Offered

Marketing, B.S.B.A.

Marketing Minor

Professional Opportunities

Marketing careers have a diverse set of professional opportunities, ranging from roles as marketing managers, where they strategize and execute innovative campaigns, to market research analysts, deciphering consumer trends and preferences. In the digital age, marketing graduates can thrive as digital marketing specialists, leveraging online platforms to enhance brand presence and engage target audiences. Additionally, opportunities exist in public relations and advertising, allowing marketers to craft compelling narratives and messages that resonate with consumers and contribute to organizational success.

Job opportunities:

Brand Manager
Market Research Analyst
Marketing Manager
Public Relations Specialist
Digital Marketing Specialist

Beyond the Classroom

EXPERIENTIAL LEARNING
STUDENT ENGAGEMENT
SOCIAL JUSTICE & SERVICE
JOB PLACEMENT

Set the stage for lifelong learning and success.

Learning is an individualized journey that extends far beyond a major or the walls of a classroom. TU’s Office of Integrative and Experiential Learning (OIEL) provides opportunities for scholars to enliven their studies through global education, research, scholarship, and interdisciplinary programs. Our real-world academic enrichment opportunities are designed to challenge students and enhance their personal and professional educational experience.

EXPERIENTIAL LEARNING
Make your TU experience as rich and diverse as you like.

TU students have abundant opportunities to get involved with clubs and organizations to develop new skills, meet new friends, and make lifetime memories. From international clubs, music groups, and intramural sports to Greek life, student government, and on-campus leadership, there’s truly something for everyone at TU. Our multi-faceted extracurricular options perfectly complement our multidisciplinary academic approach.

STUDENT ORGANIZATIONS
Be the change you want to see.

TU encourages students to give back to the community and see societal problems through a different lens. In considering issues ranging from low-income to racial biases, students analyze the intricacies of cyclical social issues to gain broader perspectives and insights, which they can share with others and act on in the community.

CIVIC ENGAGEMENT
Pursue success with confidence - backed by TU’s job placement guarantee.

TU is committed to our students’ professional success, which is why our Center for Career Development, aka CaneCareers, offers a job placement guarantee program. We promise that students who follow the program will land an entry-level job in their chosen field or continue their education within six months of graduation, or we’ll give them a free semester of grad school.

JOB PLACEMENT GUARANTEE

Learn more about the department

TU’s management and marketing degree programs combine theoretical study with an emphasis on practical applications in the workplace and community. Students are exposed to a number of opportunities for practical, hands-on learning by participating in real-world projects, specialized classes, student organizations or internships.

Department of Marketing & International Business