At The University of Tulsa’s Collins College of Business, we believe the strongest colleges are led from the front. Our department chairs are among our leading scholars.
Saeed Samiee, Wen Chiang, and Li Sun are each recognized as top researchers in their respective fields within the college. In fact, Professors Samiee and Chiang were recently named among the top 2% of the world’s most-cited researchers by Elsevier, a distinction that reflects sustained global scholarly impact. This excellence is clearly reflected in recent faculty research.
In Decision Support Systems, Professor Alan Chen and his coauthors examine collaboration in the metaverse. The metaverse can be understood as a shared virtual space where people meet, work and create together online. The study asks a simple question: Are people more engaged when they work collaboratively in the metaverse rather than alone? The findings show that collaboration increases feelings of immersion, focus and satisfaction, making participants more likely to want to use these virtual environments again.
In the Journal of International Business Studies, Professor Brian Chabowski and his coauthors address one of the defining challenges of our time: sustainability. Their research explains why businesses worldwide must rethink how they operate amid growing environmental, social and economic pressures. Rather than relying on the traditional “make, use, discard” model, the authors highlight circular approaches such as sharing products, renting instead of owning, extending product life and recovering materials to reduce waste and use resources more efficiently.
Finally, a forthcoming article in the European Journal of Marketing by Samiee and his coauthors explores innovation in emerging markets. The study demonstrates that local conditions play a critical role in innovation and that excessive control from corporate headquarters can limit subsidiary performance. Using data from multinational firms in China, the authors find that subsidiaries must have the freedom to pursue bold innovation or possess strong marketing capabilities to generate meaningful social impact.
Together, these projects highlight what makes the Collins College of Business distinctive: faculty who shape global conversations, inform practice and lead by example. We are proud of a scholarly community whose research continues to influence the future of business.